Out Of Africa / Hg2 MUST-HAVE

A few years ago Louis Vuitton was in danger of becoming – dare we say it? – a little bit chavvy, thanks in large part to the sheer number of fakes being toted cheekily around town. Thankfully, the LVMH-owned label has risen from the ashes to once again become leader of the fashion pack with even more luxurious clothes, accessories and bags to its name. To prove its return to fabulous form, the label has spared no expense on its latest ad campaign for the Travel 2010 collection; the model is none other than Dree Hemingway – yes, Ernest’s great-granddaughter – while the setting is Africa and its picture postcard plains. Shot by renowned fashion photographer Carter Smith, the images capture the essence of Africa perfectly with smouldering sunsets and crackling campfires. While we wouldn’t usually recommend taking Louis Vuitton luggage on safari, if these snaps are anything to go by we’re more than happy to make an exception.
SITE: www.louisvuitton.com
Need somewhere to go with your luxurious Louis Vuitton luggage? Buy Hg2 Cape Town and Hg2 Jo’burg


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About Hg2 | A Hedonist's Guide To...

Hg2 | A Hedonist's Guide is a luxury city guide series coveted by travellers who value both style and substance when it comes to soaking up a city. Irreverent, inspired, and, above all, intelligent.

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