Virgin Territory / NEWS HUNGRY

That Sir Richard Branson’s a cheeky chappy. Not content with ruling many roosts with his Virgin Group, the white-haired entrepreneur has unveiled plans to launch a chain of luxury hotels. And with an investment of £320-million in the project, old Dick doesn’t do things by halves. According to recently-launched, the four-star properties will target “high-income, well-educated, metropolitan ‘creative class’ customers” and will launch with its first hotel in North America. But as with all things Branson, it’s only a matter of time before it goes global. Remember where you heard it first.
Check out Hg2’s North American cities here


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Hg2 | A Hedonist's Guide is a luxury city guide series coveted by travellers who value both style and substance when it comes to soaking up a city. Irreverent, inspired, and, above all, intelligent.

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