Nordic Nation / Hg2 MUST-EAT

If you’ve ever had the pleasure of visiting Sweden, that great Nordic nation of pointy-helmeted beardy-weirdies past and tall leggy gods/goddesses present, you will know that the noble inhabitants of this country have fuelled their great achievements—rape, pillage and flawless bone-structure—almost entirely on cinnamon buns. If you don’t believe us, check out the ‘Snack’ section of Hg2 Stockholm: you can’t move for the things. However, we at Hg2 are quietly confident, nay, smug even, that we have found a London establishment that can match, if not better, the best that this country has to offer, and—brace yourself—it’s not Swedish, but Finnish. It comes from the Nordic Bakery in Golden Square, a masterpiece of achingly chic, minimalist interior design (think arctic pine forests and slatted wooden saunas in the snow) with dark-blue walls, exposed pine wood and high ceilings. The food is strongly Fenno-Scandinavian: herring, Jarlsberg cheese and lingonberry jam feature prominently on their open sandwiches (not, we hasten to add, all together), perched on top of dark rye bread. For sweet treats, there are Swedish tosca cakes, blueberry buns and weekend oven pancakes, but the crowning glory has to be the Cinnamon Buns: one warm, oozing, unctuous bite and you will see why these babies are worth their capital letters. The coffee, needless to say, is also excellent, served in cups from the iconic Finnish designer (and our personal all-time favourite) Kaj Franck. When we discovered this, Nordic Nirvana had indeed been reached. Finally, we’ve saved the best news until last: Nordic Bakery has just opened a second branch on New Cavendish Street, Marylebone. Now all they have to do is open an outlet in the corner of our office and we can die happy.
By Eleanor Rosamund Barraclough
Buy Hg2 London here and Hg2 Stockholm here


About Hg2 | A Hedonist's Guide To...

Hg2 | A Hedonist's Guide is a luxury city guide series coveted by travellers who value both style and substance when it comes to soaking up a city. Irreverent, inspired, and, above all, intelligent.

One comment

  1. The Law

    Yum that looks good, I work near the new branch, going to have to give it a try I love your writer with the long name, she always makes me laugh and makes me hungry.

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