Wild, Wild West / Hg2 OPENING OF THE WEEK

Whatever East London can do, West London can do better. Well, sometimes. Enter Pizza East Portobello, the second outpost of the Nick Jones-owned institution that is Pizza East in Shoreditch. As the pizzeria of choice for quiff-sporting, brogue-loving East Londoners, it has achieved cult status for its inventive pizza topics, austere industrial interiors and a crowd of impossibly cool kids who dress up to look like they’ve dressed down. The décor for the venue’s second offering in a former pub (The Fat Badger) is somewhat warmer, with exposed brick walls and floor-to-ceiling windows making for a light, airy space that won’t put off East London‘s chino-donnning, pashmina-clad counterparts. Now open for business at 310 Portobello Road – within spitting distance of Hg2 HQ, incidentally – we, for one, can’t wait to see what all the fuss is about. Veal meatball, prosciutto, cream and sage topping, please.
SITE: pizzaeastportobello.com
Buy Hg2 London here


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Hg2 | A Hedonist's Guide is a luxury city guide series coveted by travellers who value both style and substance when it comes to soaking up a city. Irreverent, inspired, and, above all, intelligent.

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