Out In Public / NEWS HUNGRY

Ian Schrager is arguably the hottest hotelier in the world, singlehandedly inventing the concept of the ’boutique hotel’ back in the 1984 and having opened a slew of super-stylish stays ever since. But always ahead of the curve, self-confessed ‘sick of slick’ Schrager has now unveiled his latest idea in the form of an ‘anti-hip’, stripped-back concept that eschews flash design in favour of personal service and a familiar, relaxed vibe. Championing the new brand – unveiled last week as Public – will be the iconic, 285-room Ambassador East hotel in Chicago, with the iconic property and its legendary Pump Room restaurant being transformed into Public Chicago. The hotel itself will be what we’ve come to expect of Schrager, with sophisticated styling and spot-on hospitality. But what will separate it from his past creations – and indeed, the competition – will be its tightly-edited services. Keeping in line with the current climate, Public Chicago will only offer services that matter, completely and utterly devoid of excess for a streamlined, pared-down experience. Schrager says; “Luxury is no longer about spending the most money.  It is about getting the best value and being made to feel special… It’s a new simplicity.  A ‘new chic’.  A ‘sincere chic’. Tasteful and understated without attitude, where quality and comfort are paramount. It is a really personal, authentic, confident style, and authenticity can’t be faked’. And with preview rates set at just $135, there’s no better time to help yourself to a slice of superstar Schrager.
SITE: publichotels.com
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