W Is For Wheely / NEWS HUNGRY

Always looking for creative outlets, W London has teamed up with artistic types such as Alice Temperley, Paloma Faith and Ron Arad on a collection of WOW bikes. Each one is inspired by the hotel and can be hired by guests for a limited time before being auctioned off for the Elton John Aids Foundation. Our personal fave is the bike by artist Natasha Law (read about her last collaboration with W here), inspired by the hotel’s Wyld bar and equipped with limited-edition shot glasses (though we don’t suggest you drink and drive, of course). See the video below for a bike in action at the luxe Leicester Square stay.
SITE: wlondon.co.uk & facebook.com/wlondonhotel
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Hg2 | A Hedonist's Guide is a luxury city guide series coveted by travellers who value both style and substance when it comes to soaking up a city. Irreverent, inspired, and, above all, intelligent.

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