Unique by name, unique by nature. Trendy twosome George and Henry Graham – the brothers’ whose boutique is cunningly nicknamed respectively – have unveiled another shop. Shoshana Espeut from MissCittyKitty gives us the scoop.
Exposed brick walls, charcoal grey rails and spotlight black-trimmed caves epitomise the forward thinking and distinctive brand that is Wolf & Badger. These minimalistic surroundings on Mayfair’s Dover Street are what they are calling their new home as the flagship store recently opened. We spoke to founder Henry Graham, who told us why we can expect to find “luxurious items that are often limited edition or one-off” at this celebrity approved London boutique.
Now, we all know location is the key, and for Wolf & Badger, Henry assured us that W1 is undoubtedly, “the best location in central London for niche luxury fashion and design brands.” But more importantly, supporting a range of up-and coming-designers is what sets the shop apart. From new names to NEWGEN winners, like Jean Pierre Braganza and J.JS Lee, Henry personally selects the designers and prides himself on the work that goes into finding only the best talent, be it slightly influenced by his own penchants. “We work timelessly scouting for new designers from trade shows and fashion weeks,” he says, noting his soft spot for the engine turned cufflinks by Alice Made This.
Once inside the shop, you’re spoilt for choice with the diverse array of pieces, including a large collection of highly covetable contemporary jewellery. If you’re after some new stapes, the beautifully hand painted, digitised prints on draped 100% silk t-shirt dresses at Vol. 1 caught our eye, with their pops of neon and bold designs. We also loved the retro feel of Georgia Hardinge’s collection. Her signature architecture-inspired geometric patterns on sleek bat-winged kaftans and collared shirts encapsulate modern glamour that even more established designers find hard to get right.
At price points starting from a purse friendly £2 to one off jewellery pieces costing several thousands of pounds, it’s the notability of these designers that Henry and the team work hard on, as he explains. “Our designers have been featured in every major fashion publication you can think of in the UK and overseas”. There is a sense of pride as he describes the increase in exposure in the “cool titles”.
When probed for some gossip on his latest celebrity clients, we were told all names are kept tightly under wraps, but Henry did elude to working “with lots of major musicians and performers” and it’s obvious that their strong following of celebrity clientele are kept hungry for more with the introduction of new designers and products at least every three months.
So what does the future hold for the newly Wolf & Badger brand? Unfortunately, Henry won’t let the Kitty out the bag on his secret plans but instead hinted that we can expect to see many more new designers take up residence at Wolf & Badger as they continue to pioneer supportive platforms for fashion’s next super stars.
For more inspiration on shopping in London, check out Hg2’s pick of shops in London.